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Referendums Framework Bill

Referendum advertising - General rules for referendum advertisements

47: Apportionment of referendum expenses for publication of referendum advertisement both before and during regulated period

You could also call this:

"How to split costs for referendum ads run before and during a special voting period"

Illustration for Referendums Framework Bill

If you publish a referendum advertisement before and during a special time called the regulated period, this rule applies to you. You might publish the advertisement before the regulated period starts and keep it going during that time, or you might publish it both before and during the regulated period.

When this rule applies, the advertisement is treated as if it was published during the regulated period, but you only count the expenses that are fair to attribute to that time.

You only count the expenses that happen during the regulated period for certain other rules, like sections 44(b), 45, and 72, and you figure out what those expenses are based on the rule in subsection (2).

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View the original legislation for this page at https://legislation.govt.nz/act/public/1986/0120/latest/link.aspx?id=LMS1028710.

Topics:
Government and voting > Elections
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46: Persons who may incur referendum expenses in relation to referendum advertisement, or

"Who can spend money on referendum ads"

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48: Counting of expenses in relation to separate advertisements, or

"How to count costs for ads about a single referendum"

Part 3Referendum advertising
General rules for referendum advertisements

47Apportionment of referendum expenses for publication of referendum advertisement both before and during regulated period

  1. This section applies if a referendum advertisement—

  2. is published both before the commencement of the regulated period and during the regulated period; or
    1. is published before the commencement of the regulated period and continues to be published during the regulated period.

      1. If this section applies,—

      2. the referendum advertisement is deemed to have been published during the regulated period; but
        1. the referendum expenses for the publication of the referendum advertisement must be apportioned so that only a fair proportion of the expenses is attributed to being incurred during the regulated period.

          1. Only the referendum expenses attributed to being incurred during the regulated period determined in accordance with subsection (2) are referendum expenses for the purposes of sections 44(b), 45, and 72.