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Referendums Framework Bill

Referendum advertising - General rules for referendum advertisements - Counting of expenses

48: Counting of expenses in relation to separate advertisements

You could also call this:

"How to count costs for ads about a single referendum"

Illustration for Referendums Framework Bill

If you promote an advertisement for just one referendum, you must count the expenses for that advertisement as expenses for that referendum. This is for the purposes of sections 44(b), 45, and 72. You do this even if there are other referendums happening at the same time as the election.

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This page was last updated on 25 August 2025

View the original legislation for this page at https://legislation.govt.nz/act/public/1986/0120/latest/link.aspx?id=LMS1028712.

Topics:

Government and voting > Elections

47: Apportionment of referendum expenses for publication of referendum advertisement both before and during regulated period, or

"How to split costs for referendum ads run before and during a special voting period"

49: Counting of expenses in relation to joint advertisements, or

"How to count costs for ads that promote both elections and referendums"

Part 3Referendum advertising
General rules for referendum advertisements: Counting of expenses

48Counting of expenses in relation to separate advertisements

If a person promotes an advertisement that is unique to a single referendum (regardless of the number of referendums held in conjunction with the election), the promoter must count the referendum expenses relating to the advertisement as referendum expenses incurred in relation to that single referendum for the purposes of sections 44(b), 45, and 72.