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Referendums Framework Bill

Referendum advertising - General rules for referendum advertisements - Counting of expenses

49: Counting of expenses in relation to joint advertisements

You could also call this:

"How to count costs for ads that promote both elections and referendums"

Illustration for Referendums Framework Bill

If you are promoting a joint advertisement, you need to know what expenses to count. A joint advertisement is when you have one ad that is both for an election and a referendum, or for more than one referendum. You have to count the expenses for this ad in a specific way.

When you have a joint advertisement for an election and a referendum, you must add up all the expenses for the referendum and the election. You then count these expenses as referendum expenses for each referendum, and as election expenses for the election. This is so you can follow the rules in sections 44(b), 45, and 72 for the referendums, and in certain sections of the 1993 Act for the election.

If you have a joint advertisement for more than one referendum, you must add up all the expenses for the referendums. You then count these expenses as referendum expenses for each referendum, so you can follow the rules in sections 44(b), 45, and 72.

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This page was last updated on 25 August 2025

View the original legislation for this page at https://legislation.govt.nz/act/public/1986/0120/latest/link.aspx?id=LMS1028714.

Topics:

Government and voting > Elections

48: Counting of expenses in relation to separate advertisements, or

"How to count costs for ads about a single referendum"

50: Counting of expenses in relation to jointly promoted referendum advertisements, or

"How to count costs for referendum ads promoted by multiple people or groups"

Part 3Referendum advertising
General rules for referendum advertisements: Counting of expenses

49Counting of expenses in relation to joint advertisements

In this section, joint advertisement means an advertisement that is—
both an election advertisement and a referendum advertisement (in relation to 1 or more referendums) at the same general election; or
a referendum advertisement in relation to more than 1 referendum at the same general election.

The promoter of a joint advertisement under subsection (1)(a) must count the sum of all referendum expenses and election expenses incurred in relation to publication of the advertisement during the regulated period as—
referendum expenses, for the purposes of applying sections 44(b), 45, and 72 in relation to each referendum; and
election expenses, for the purposes of applying the following provisions of the 1993 Act:
1. section 204B(1)(d):
2. section 205C(1)(a):
3. section 206C:
4. section 206V.

The promoter of a joint advertisement under subsection (1)(b) must count the sum of all referendum expenses incurred in relation to publication of the advertisement during the regulated period as referendum expenses for the purposes of applying sections 44(b), 45, and 72 in relation to each referendum at the same general election.