You do not have to follow some rules about medical advertisements. This is because you are advertising to certain people, like doctors. You can advertise to them without following these rules.

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This page was last updated on 27 October 2025

View the original legislation for this page at https://legislation.govt.nz/act/public/1986/0120/latest/link.aspx?id=DLM56048.

Topics:

Health and wellbeing > Public healthMoney and consumer rights > Consumer protection

59: Advertisements to contain true name of advertiser, or

61: Misleading branding, or

"Don't sell medicines with false info on them."

Part 4Medical advertisements

60Exemption for certain advertisements

Without limiting any power to make regulations under this Act, nothing in section 57(1)(g) or section 58 or section 59 shall apply to any medical advertisement that—
is distributed only to persons referred to in section 58(1)(c)(ii); or
is contained in a publication that in the ordinary course circulates solely or principally, or is distributed solely or principally, to those persons; or
not being an advertisement relating to a prescription medicine, or a restricted medicine, or a pharmacy-only medicine, is distributed solely to persons claiming to be available for consultation by other persons for therapeutic purposes and to persons privately consulting them.

Compare

1969 No 7 s 11