Medicines Act 1981

Medical advertisements

61: Misleading branding

You could also call this:

"Don't sell medicines with false info on them."

Illustration for Medicines Act 1981

You cannot sell a medicine or medical device with false information on it. This includes words, pictures, or labels that are misleading about what the medicine or device is, what it does, or what is in it. You also cannot package or treat a medicine or device in a way that is misleading. You will commit an offence if you break this rule. This means you will be doing something against the law. You must follow this rule when selling medicines or medical devices.

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View the original legislation for this page at https://legislation.govt.nz/act/public/1986/0120/latest/link.aspx?id=DLM56049.


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60: Exemption for certain advertisements, or

"Some medical ads don't have to follow the rules if they're for doctors."


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62: Regulations relating to advertisements, or

"Rules for Advertising Medicines"

Part 4Medical advertisements

61Misleading branding

  1. No person shall sell any medicine or medical device—

  2. that bears or has attached to it, or is enclosed in a package or container that bears or has attached to it, any false or misleading statement, word, brand, picture, label, or mark purporting to indicate the nature, suitability, quantity, quality, strength, purity, composition, weight, origin, age, effects, or proportion, of the medicine or medical device, or of the medicine or medical device enclosed in the package or container, or of any ingredient thereof; or
    1. that has been packed, processed, or treated in a manner that is false or misleading in relation to any of the matters mentioned in paragraph (a).
      1. Every person commits an offence against this Act who contravenes subsection (1).

      Compare
      • 1969 No 7 s 7