39Matters to be taken into account in relation to funding proposals

1. The Commission, in assessing any proposal for the Commission to make funds available for broadcasting or transmitting on demand, or for the production of any programme to be broadcast or content to be transmitted on demand, must have regard to—

2. the extent to which the persons seeking the funding for the project to which the proposal relates have sought and secured funding or other resources for the project from sources other than the Commission; and
3. the potential size of the audience likely to benefit from the project to which the proposal relates; and
4. in the case of a project to maintain or extend the coverage of television broadcasting or sound radio broadcasting, the extent of the likely benefit to the consumers of broadcasting services affected by the project in relation to the cost of the project; and
5. in the case of a proposal for the production of any programme or content, the extent to which the proposed programme or content would contribute to—
   1. the Commission meeting its objectives under more than 1 of the categories specified in section 36(1)(a) and (c) and (2)(b); and
   2. the availability of a balanced range of programmes and content providing for varied interests in the community; and
6. in the case of a proposal for the production of any programme or content, the likelihood that the proposed programme or content, if produced, would be broadcast or transmitted on demand.