When someone gives a notice about an infringing sign, the chief executive has to decide what to do with it. They have two options. They can accept the notice if the person who sent it (called the claimant) follows all the rules. These rules are set out in this section of the law and in other regulations. Or, they can decline the notice if the claimant or their notice doesn't follow these rules.

After the chief executive gets the notice, they need to tell the claimant if they've accepted or declined it. They should do this within a reasonable amount of time. This means they shouldn't take too long to let the claimant know what's happened with their notice.