Plain language law

New Zealand law explained for everyone

Fair Trading Act 1986

Unfair conduct - Misleading and deceptive conduct

9: Misleading and deceptive conduct generally

You could also call this:

“Businesses must be honest and not trick people”

You must not do anything in business that tricks people or might trick people. This means you can’t act in a way that fools others or could fool them when you’re selling things or providing services. It’s important to be honest and clear in all your business dealings.

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View the original legislation for this page at https://legislation.govt.nz/act/public/1986/0120/latest/link.aspx?id=DLM96903.

Topics:
Business > Fair trading
Money and consumer rights > Consumer protection
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“How courts decide if actions are unfair”

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10: Misleading conduct in relation to goods, or

“You must be honest when selling things”

Part 1 Unfair conduct
Misleading and deceptive conduct

9Misleading and deceptive conduct generally

  1. No person shall, in trade, engage in conduct that is misleading or deceptive or is likely to mislead or deceive.