Plain language law

New Zealand law explained for everyone

Fair Trading Act 1986

Unfair conduct - Misleading and deceptive conduct

10: Misleading conduct in relation to goods

You could also call this:

“You must be honest when selling things”

The law says you must not trick people when you’re selling things. This means you can’t mislead the public about what your goods are, how they’re made, what they’re like, what they can be used for, or how much of them there is. This rule applies to anyone who is selling goods as part of their business. It’s important to be honest about your products so that people know exactly what they’re buying.

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View the original legislation for this page at https://legislation.govt.nz/act/public/1986/0120/latest/link.aspx?id=DLM96904.

Topics:
Business > Fair trading
Money and consumer rights > Consumer protection
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9: Misleading and deceptive conduct generally, or

“Businesses must be honest and not trick people”

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11: Misleading conduct in relation to services, or

“Businesses must be honest about their services”

Part 1 Unfair conduct
Misleading and deceptive conduct

10Misleading conduct in relation to goods

  1. No person shall, in trade, engage in conduct that is liable to mislead the public as to the nature, manufacturing process, characteristics, suitability for a purpose, or quantity of goods.