Smokefree Environments and Regulated Products Act 1990

Restrictions on advertising, promotion, sale, and distribution of regulated products - Restrictions on sponsorship and related activities

29: Sponsoring activity involving use of trade mark, etc, of regulated product

You could also call this:

"No advertising products like vapes or tobacco through sponsored events using logos or brand names."

Illustration for Smokefree Environments and Regulated Products Act 1990

If you make or sell products like vapes or tobacco, you cannot sponsor events that use your product's name or logo in a way that advertises the product. This includes using words, colours, or shapes from your product's logo that might make people think of the product. You cannot use your product's trade mark, or parts of it, in a way that is likely to make people think it is advertising the product. If you break this rule without a good reason, you can get a fine, which is a penalty you have to pay, and the amount depends on what you do and what product is involved.

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This page was last updated on

View the original legislation for this page at https://legislation.govt.nz/act/public/1986/0120/latest/link.aspx?id=LMS428447.


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"What special words mean in this part of the law"


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30: Sponsoring activity involving exclusive supply arrangement, or

"No exclusive deals to sell regulated products at events"

Part 2Restrictions on advertising, promotion, sale, and distribution of regulated products
Restrictions on sponsorship and related activities

29Sponsoring activity involving use of trade mark, etc, of regulated product

  1. A manufacturer, importer, distributor, or retailer of regulated products must not sponsor an organised activity that involves the use, in the name of that activity, or on or through any thing other than a regulated product, of all or any of the following:

  2. a regulated product trade mark:
    1. all or any part of a company name included in a regulated product trade mark:
      1. 1 or more words, logos, colours, shapes, sounds, smells, or other elements of a regulated product trade mark that, as those 1 or more elements are used in the name, or on or through the thing, are likely to cause a person exposed to the name or thing to believe that the 1 or more elements are used in, on, or through it only or mainly for the purpose of advertising the product.
        1. A person who, without reasonable excuse, contravenes subsection (1) commits an offence and is liable,—

        2. in the case of a manufacturer, an importer, or a distributor,—
          1. to a fine not exceeding $600,000; but
            1. if the contravention relates to a vaping product or smokeless tobacco product, to a fine not exceeding $200,000; and
            2. in the case of a large retailer,—
              1. to a fine not exceeding $200,000; but
                1. if the contravention relates to a vaping product or smokeless tobacco product, to a fine not exceeding $70,000; and
                2. in any other case,—
                  1. to a fine not exceeding $50,000; but
                    1. if the contravention relates to a vaping product or smokeless tobacco product, to a fine not exceeding $15,000.
                    Notes
                    • Section 29: inserted, on , by section 27 of the Smokefree Environments and Regulated Products (Vaping) Amendment Act 2020 (2020 No 62).