Income Tax Act 2007

Deductions - Expenditure specific to certain entities

DV 1: Publicising superannuation funds

You could also call this:

“Advertising costs allowed for superannuation funds”

When you run a superannuation fund, you can claim a deduction for money you spend on developing, marketing, selling, promoting, or advertising your fund. This applies as long as you’re not using the money to buy buildings, equipment, land, machinery, or plants. Also, the money you spend must be counted as income for the person or business that receives it.

You’re allowed to claim this deduction even if it doesn’t fit the usual rules about what you can deduct. However, you still need to follow other general rules about deductions.

This rule is meant to add to the general permission for deductions and override some limitations. It lets you deduct this kind of spending even if it’s considered a capital expense or related to exempt income. But remember, other general limitations on deductions still apply to this spending.

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View the original legislation for this page at https://legislation.govt.nz/act/public/1986/0120/latest/link.aspx?id=DLM1514133.

Topics:
Money and consumer rights > Taxes
Money and consumer rights > Savings and retirement

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Part D Deductions
Expenditure specific to certain entities

DV 1Publicising superannuation funds

  1. This section applies when a superannuation fund incurs expenditure to which all the following apply:

  2. it is incurred in developing, marketing, selling, promoting, or advertising the fund; and
    1. it is not incurred in acquiring a building, equipment, land, machinery, or plant; and
      1. it is assessable income of the recipient.
        1. The superannuation fund is allowed a deduction for the expenditure.

        2. This section supplements the general permission and overrides the capital limitation and the exempt income limitation. The other general limitations still apply.

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