Part 4 Company names
20Name to be reserved
The Registrar must not register a company under a name or register a change of the name of a company unless the name has been reserved.
Plain language law
New Zealand law explained for everyone
19: No constructive notice
or “Public availability of company documents doesn't mean you're expected to know their contents”
or “Public availability of company documents doesn't mean you're expected to know their contents”
You could also call this:
“You must reserve a company name before registering or changing it”
If you want to start a company or change your company’s name, you need to follow a special rule. Before you can use a name for your company, you must ask the Registrar to save that name for you. This is called reserving the name. The Registrar won’t let you register your company or change its name unless you have reserved the name first. This rule helps make sure that each company has a unique name.
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Next up: 21: Name of company if liability of shareholders limited
or “Companies with limited shareholder liability must end their name with "Limited" or "Tāpui (Limited)"”