New Zealand law explained for everyone
If you’re not a company with limited liability, you can’t use the word “Limited” or anything that looks or sounds like it at the end of your business name. This rule applies whether you’re working alone or with other people. If you do use “Limited” when you shouldn’t, you’re breaking the law. The punishment for this is explained in section 373(2) of the Companies Act 1993.
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Any person who, not being incorporated with limited liability, whether alone or with other persons, carries on business under a name or title of which Limited
or a contraction or imitation of that word is the last word, commits an offence and is liable on conviction to the penalty set out in section 373(2).