Part 2Fair dealing
Misleading or deceptive conduct, false or misleading representations, and unsubstantiated representations
22False or misleading representations
A person must not, in trade, in connection with any dealing in financial products, the supply or possible supply of financial services, or the promotion by any means of the supply or use of financial services, make a false or misleading representation—
- that the products or services are of a particular kind, standard, quality, grade, quantity, composition, or value, or have had a particular history; or
- that the products or services are offered, issued, transferred, or supplied by a particular person, by a person of a particular trade, qualification, or skill, or by a person who has other particular characteristics; or
- that a particular person has agreed to acquire the products or services; or
- that the products or services have any sponsorship, approval, endorsement, performance characteristics, accessories, uses, or benefits; or
- that a person has any sponsorship, approval, endorsement, or affiliation; or
- with respect to the price of the products or services; or
- concerning the need for the products or services; or
- concerning the existence, exclusion, or effect of any condition, warranty, guarantee, right, or remedy, including (to avoid doubt) in relation to any guarantee, right, or remedy available under the Consumer Guarantees Act 1993 or Part 6 of the Deposit Takers Act 2023; or
- concerning the place of origin of the products or services.
Compare
- 1986 No 121 s 13
Notes
- Section 22(h): amended, on , by section 487 of the Deposit Takers Act 2023 (2023 No 35).


